EDITORIAL
STRATEGY
Trusted content, built for AI search.
AI has opened a gap between what's easy to produce and what's worth trusting. And it is reshaping what gets found and what gets cited.
I work in that gap. It has terrible lighting.
My background moves across business, political and social sciences, documentary arts and multilingual content creation. What connects all of it is the same instinct: making expertise and difficult knowledge legible and compelling in whatever form serves the ideas best.
Today that work also means understanding how AI impacts research, writing, creativity, audience expectations and credibility.
That is the practice of EXAVOICE: editorial judgment, informed by continuous inquiry into how AI is changing the information ecosystem. Explore Services →
BECOME THE SOURCE.
AI horizon tracking
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What AI does to the minds that make things, and to the minds that read what they make. Cognitive offloading, automation and confirmation bias, sycophancy, the illusion of understanding: I follow the replicated research, and it disciplines every method I use.
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This ground moves fast: models, search behavior, GEO/SEO, preferences on form (written and visual), regulatory landscape. Qualia Intel is how I stay current: ongoing, evidence-checked thinking, worked out in the open, feeding everything Exavoice does and recommends. Visual arguments on Instagram; a monthly essay on Substack.
Inquiry and narratives
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Verification used to rest on corroboration: independent sources agreeing. AI broke that: synthetic content cites synthetic content, and repetition can manufacture a consensus that was never there. Citations can be hallucinated, quotes misattributed. So the practice is strict: primary documents, provenance before quotation, data checked at origin.
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Interviews, proprietary data, direct observation when it matters… the kind input AI cannot generate, but increasingly rewards in search. Where it doesn't exist yet, I help build it: qualitative research and case studies. I find the through line, the narrative and argument.
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AI use disclosed, sources protected, nothing synthetic passing as real. Trust is the asset everything else depends on.
Visual articulation
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One concept, carried across pieces, essays, reports, scripts, and beyond. Same argument, same visual grammar, wherever it lands.
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Trained in documentary film and photography. Images that make the argument, not decorate it.
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AI-tailored images, stock, or original photography? Each has its place. The real questions are rights, budget, and whether the result still looks like you. I practice with these tools daily and re-test the toolbox as it evolves, so every choice is deliberate, not a default.
Open tabs.
Everyone has thirty of them open at once. Here are the two I keep coming back to lately:
Exploring CHI 2026 conference papers: how interfaces shape trust, opinions, cognition and society at large.
GEO best practices and angles marketers might miss, Check out the GEO diaries on this blog and short dedicated articles on Qualia’s Substack.
And separately: what I am reading right now.
Latorre’s Un nuevo contrato social: Gobernar un mundo con inteligencias no humanas. Heard him speak recently: Link to the recording here.
Labatut, The MANIAC. On Von Neumann, intelligence and the limits of reason. Written in English as a second language, in prose that humbles.
LATEST BLOGS
Information ecosystem intelligence
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Cross-domain creativity
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Cultural awareness
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Trust
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AI-search readiness
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Human-AI workflows
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Information ecosystem intelligence • Cross-domain creativity • Cultural awareness • Trust • AI-search readiness • Human-AI workflows •
GET TO KNOW ME
80’s child. French-speaking Belgian. Madrid, Brussels, Luxembourg hopper.
Got my hands on a computer as a little girl thanks to my father.
Used it to play calculator games he coded for us. No epic tale about how I quickly learned to do the same as a breastfeeding baby.
Curiosity-driven. Books, screens, pen, camera – my pals.
PhD Political & Social Sciences
Digital content creation
Business Education
Documentary Arts
Paper trail.
Bernes, L.-A., Bousetta, H. & Zickgraf, C. (eds.), Migration in the Western Mediterranean: Space, Mobility and Borders — Routledge. Edited book on migration, borders and mobility in the region after the Arab Spring. Routledge
"Plastic Border: Ceuta, behind and beyond the walls" — International Journal of Migration and Border Studies, 2014.
Frontière(s), contrôle et jeu d'acteurs: le cas de Ceuta (Espagne–Maroc / UE–Maghreb) — doctoral thesis, Political and Social Sciences, Université de Liège, 2013. F.R.S.-FNRS research fellowship, CEDEM.
Bousetta, H. & Bernes, L. (2007), "Muslims in Europe: Belgian Cities Report" — Open Society Institute.
EU research (junior position) — FP6 European Research Program: fieldwork, analysis and report drafting on multicultural citizenship and anti-discrimination policy in Belgium (CEDEM, 2006–2008).
PhD — Political and Social Sciences, University of Liège (F.R.S.-FNRS fellowship, 2008–2013). Fieldwork on borders, borderlands dynamics, control practices and mobility. MA — International Relations & European Integration, Université de Liège (magna cum laude). MA — Business Administration & International Management, HEC Liège (magna cum laude).
Documentary and visual arts training — documentary filmmaking, LENS Escuela de Artes Visuales (2019–2020); film direction, ECAM (2018); cinematography for documentary; editing with Diana Toucedo and Fernando Franco; color grading (DaVinci Resolve); editorial and documentary photography with Sofía Moro (2020). Active street and documentary photography practice.
Editorial and thought leadership (client work) — 10+ years of editorial work and content creation (EN/FR, ES). Core territory: organizational Change Management (CM), leadership dynamics, digital transformation, and B2B communication.
Qualia Intel — AI, knowledge and society. Essays on Substack; visual arguments on Instagram.
EXAVOICE — Editorial strategy. Exavoice helps expert-led organizations build authority with audiences and earn visibility inside AI search through original, trustworthy content, GEO/AEO advisory, and information ecosystem intelligence. Explore services.
Multilingual content: French (native), English and Spanish.
Visual practice and hybrid workflows: Core visuals on this website are AI-generated and edited. Individual articles may also include photography and other archival material.
Can I help?
Get in touch!