Thought leadership and strategic content for expert-led firms in the AI age
My perspective
Most content strategies start with channels and calendars. I start with what you actually know, and whether it is visible to the people and systems that matter.
As a content strategist and producer, I’ve worked on leadership dynamics, organizational change management, digital transformation, and B2B communication.
AI is changing how expertise gets found. Search engines surface the raw material. LLMs summarize and cite. The firms that will stand out are the ones whose thinking is original enough to be sourced, specific and rigorous enough to be cited. And trusted.
That’s what I help build: editorial foundations that make your expertise legible and findable.
For consultancies, expert-led businesses, and B2B firms that need clearer positioning, stronger authority, and content that drives business development.
Thought Leadership
Research-driven and interview-based pieces that showcase your unique perspective and convey deep industry knowledge to your prospects.
Transforms expertise and forward-thinking insights into pieces that build trust and influence during extended decision-making processes.
Deliverables include:
Flagship articles
Founder & leadership ghostwriting
Newsletters
Whitepapers & reports
LinkedIn content derived from core ideas
Pitch-supporting narratives
When relevant, I also create AI-assisted fixed visual assets to strengthen editorial and visual coherence.
Available in French, English and Spanish, enabling seamless collaboration with international teams.
Content systems & GEO
Content systems that make your communication more coherent across formats, and easier to sustain over time.
The goal is not more content for the sake of it, but a system that makes your expertise easier to express, distribute and reuse.
This means:
Content audit and mining: what you already have, what is missing or can be reused
Message architecture: what you stand for, proof points, narrative themes
Editorial planning, aligned with your business cycles, from conferences to launches.
Platform fit: turning one strong idea into assets for LinkedIn, newsletters, website, PR, speaking, and audio or video scripts
GEO (Generative Engine Optimization) and AI discoverability: helping your content be found, understood and cited by AI systems, while reducing the risk of misrepresentation.
AI-assisted research & workflow advisory
Practical guidance on where AI fits into your own content creation process or personal branding. And where it absolutely doesn’t.
What we do together:
Map your current workflow and AI stack: where time leaks or quality drops, and where tools complement each other, add value or complexity
Set up a research process that is faster and more reliable, from sourcing and fact-checking to synthesis and editorial decisions
Put guardrails in place: key LLM risks, what not to automate, how to evaluate outputs critically based on writing style and cognitive biases
Add lightweight visual asset support tied to your editorial system
