Depth builds trust
My perspective
Shaped by a combination of fields and approaches: business and social sciences, research rigor and creative storytelling, theory and practice.
Forged through a journey that took me from a first degree in management and international affairs to political and social sciences research, with extensive fieldwork on borders, migration and mobility, and finally to the documentary arts. As a content strategist and producer, I’ve worked on leadership dynamics, organizational change management, digital transformation, and B2B communication.
At its core, my work is about taking complexity and turning it into something useful: authority, visibility, and when it matters, AI processes that amplify human creativity.
Depth is differentiation. Especially now, in the age of AI. And if that’s the foundation you’re looking to build your communication strategy on, I can help.
I help leaders and consultancies turn complex expertise into thought leadership that builds trust and visibility.
Thought Leadership
Sharp, research-driven and interview-based writing that showcases your unique perspective and conveys deep industry knowledge to your prospects.
Transforms expertise and forward-thinking insights into pieces that build trust and influence during extended decision-making processes.
Delivers pitch-supporting materials that reinforce your proposals and strengthens capabilities presentations.
Covers newsletters, thought leadership blog posts, white papers, and social content to create consistent touchpoints throughout the client journey.
Available in French, English and Spanish, enabling seamless collaboration with international teams.
Content strategy and GEO
Content planning that is actually worth the meetings it takes to discuss it.
Content audit and mining: assesses what is working or not, identifies missed opportunities, and nurtures editorial planning.
Editorial strategy: content calendars aligned with industry cycles, conference seasons, and your business development goals.
Platform fit and voice: refines message architecture and adapts it for social, newsletters, speaking, PR, and industry publications.
Performance signals: surfaces the metrics that truly matter, like shifts in discoverability (SEO, GEO, social), patterns of audience engagement and retention, and translates them into clear next steps.
Trend and tool watch: identifies formats gaining traction and deploys lightweight AI where it truly expands possibilities or saves time without diluting quality.
AI integration
In development. Individual guidance on where AI fits into your own content creation process or personal branding (and where it absolutely doesn’t).
Full stack and workflow design, from content mining to ideation frameworks, written outputs and visual assets production.